A well-documented content strategy is much needed for getting a higher ROI on your content marketing efforts. Even if it may not be necessary, devising a content strategy plays an important role in your content marketing efforts and ultimately in driving quality traffic to your website. Having a plan that accounts for every aspect of effective content marketing, and being able to implement such measures that have a direct bearing on your visitors/audience is well appreciated. Also, an effective … [Read more...] about A content strategy template that you can implement easily
Archives for May 2015
What is Email Marketing? Email marketing is direct marketing by sending a commercial email to your current or potential customers. For example, if you receive an email regarding the latest low interest loan offer from your bank or receive an email from a branded clothing company regarding their various latest offering, you are exploring the realm of email marketing. In a larger context, emails can be classified into Personal, Transactional or Direct emails. Personal emails, as the term suggest … [Read more...] about Email Marketing Explained
In the present context, where mobile phones and smart phones are expanding their reach and consumer base, local SEO plays an important role. It is becoming one of the essential components to every business that wants long term success across search engines. In this blog post, we shall explore local SEO in depth and also explore why it is important. Read on to know more. What is local SEO? Local SEO has seen a significant growth in last few years, especially with the expansion of smartphone … [Read more...] about What Is Local SEO And Why Do You Need It?
In April 2015, Google introduced Mobilegeddon, in which websites adhering to a mobile first design are now being rewarded by Google. This implies that businesses that don't make their websites mobile friendly are set to lose out in the search engine listings and their rankings are set to drop. All this now makes sense since new data has recently been released in the public domain. Ever since last year, we have heard informal statements from several Google employees that mobile search queries … [Read more...] about Mobilegeddon Justified: Mobile Search Overtakes Desktop Sea