We tend to believe that quality is an essential factor while making a purchase online. We want to get the best deal. But what do you think makes the excellent quality eCommerce website? You might say it is the products, the quality of the content, or the information you provide. Well, Web design holds a great place in the eCommerce equation. Having a well-designed and attractive website goes a long way in eCommerce success.
Now, why is the design so important to your quest for achieving eCommerce success?
Here, we have described the key reasons why you should focus more on creating a qualitative website design.
Let’s imagine visiting one of your favorite stores, and you’re expecting a quality visit as always. Though this time you find it hard to find the products, you’re most interested. On the other side, the customer service associate is sitting behind the counter and not paying attention to you, busy playing a game on his phone. You see open boxes with merchandise scattered on the ground as if the stock person didn’t finish their work.
First and most important, impressions are important even more so for online businesses.
We know that conversion rate optimization goes well with the eCommerce world. The main goal of having an online shop is to bring in more visitors and convert them into your customers.
The main reason people still go to physical stores is that customers can’t touch and feel the items they want to buy. It is a considerable disadvantage for online retailers.
It’s important to have an online shop built with robust eCommerce software. However, with only properly implemented UX elements, your store can close the gap and make customers feel more confident in their purchases.
It doesn’t matter kind of product you are selling or how much need of the product is there in the market. Majorly online shoppers buy from eCommerce merchants only because they trust. One of the challenges of eCommerce businesses is building that trust. One way you can create that with detailed and attractive website design. A website that has a modern look and seems organized is more likely to be trusted than a poorly constructed or outdated website which looks complicated and difficult to surf.
The design & development of a website is directly linked when it comes to influencing eCommerce purchases. Your website should look not only good but also should be easy to use, interactive and navigate for the customer. If they want to search for something quickly, have a tool set up that quickly narrows the options. Make it easy for the customers to find the specific categories they wish to browse. More user-friendly the website, more you gain your customer’s trust in your online business. They will continue shopping even they were here for only browsing products.
Images and Graphs
What good is an eCommerce website design if it doesn’t accent with various imagery like photos, videos, infographics, and more. Images are especially important to an eCommerce store because you need to be able to paint the picture as vividly as possible. Remember, customers cannot physically see or hold the product before they purchase. They are trusting your words to describe the product and your images to display the product in an accurate manner that will make a positive difference.
Images and graphs that engage the customer are also very well received by search engines. Your words in product and meta descriptions and the pictures and graphs will visually add more information. It can be the most significant influence on a customer as they weigh the decision to make a purchase.
Increase Brand Awareness
With all the visuals which include on a website, you want to make sure your presence should get noticed. Boost your brand awareness through your logo, company colors, catchphrases, and slogans that resonate with your eCommerce business and establish familiarity.
Build the brand, so people spread your name through word of mouth marketing and online reviews. People should instantly identify with your logo and colors and know that they have come to the website of a company that is trustworthy and offers a high-quality product.
A Designing of the website will always be a key factor as it can tie all of your marketing efforts together. You can have an excellent looking website that doesn’t function well, or you can have a website that works well but looks dull and outdated. Combining the design & functionality of the website can be the boost you need to take your marketing to the next level.
From a great first impression to stunning product images, the most critical parts of UX for eCommerce are sometimes complex and other times easy. We would recommend you to choose at least one or two UX changes for your online shop. Moving forward, you will see that they have worked effectively for you.
We partnered with the top eCommerce platforms in the industry. We provide custom design solutions that give your website the presence it needs to reach new heights and achieve success.
If you need assistance in building the online store of your dreams and giving it the functionality, which attracts the visitors and turns them into customers, get in touch with IWebSquare’s eCommerce experts for more details.