It is real that you can make money by selling your products on Instagram and grow your business. Instagram is one of the most popular social media platforms, which has an enormous user base with a higher engagement rate. Instagram users upload over 100 million photo & videos every day. Instagram has over 1 million monthly advertisers and revenue estimated to be $7 billion in 2018.
Here is useful information that helps you to make money from Instagram.
How to Switch regular Instagram to a Business Account
The first step – make sure your Instagram account is public, not the private. You cannot set a Business account if your account is private. Once you convert your account to Business account, you will get access to analytics and tools that are not available in the regular Instagram account.
Please follow below steps to check and set your Instagram account to a business account:
- Go to your account and tap the three lines in the top righthand corner.
- Tap “Settings” at the bottom.
- Select “Account” and then “Get More Tools.”
- You will move on the next screen that gives you the option between “Creator” and “Business.” Choose “Business.” The “Creator” account is for Instagram influencers and public figures, and it does not offer business account tools.
Click “Continue” and read the slides about the benefits of a business account.
- Now, you’ll choose your business category. Start typing to search for the category that best fits your business. When you’ve found it, click “next.”
- Now you’ll have the chance to set/update the email address in contact info for your account.
Click on “Change Contact Options” and set your phone number and address, if you want to receive a phone call and allow people to visit your business address.
- The last step is setting up or linking your business’s Facebook page. You’ll do that by naming your page on Instagram, but you’ll finish setting up the page on Facebook. You can link your Facebook page if you already have a Facebook page for your business.
It is a requirement as Facebook owns Instagram, so if you have a business page on both the platform, it is beneficial to you.
Yes, you can make money selling on Instagram
Yes, you can make money on Instagram. Instagram intended for photo-sharing social platform; it now has a capability of the social business platform, that can be used to sell products. Instagram helps you to reach millions of people in a quick time. You have to expressed visually and creatively to grow your business.
To start, here are a few ways that show you how you can make money on Instagram.
- You can sell your photographs.
- You can be an affiliate and earn money. Here you are selling other brands products.
- You can sell your product or service just like any eCommerce website.
- You can focus on sponsored posts for brands that want to target your circle using you as a medium
How to Make Money on Instagram?
Instagram is an ideal platform to sell photographs. If you find yourself photogenic and have a substantial following – you already set a platform to sell photographs through Instagram.
We found there are at least four businesses that can make easy money on Instagram.
1. Be influencer – make money from the sponsored post
Set your profile as an influencer, and start proposing to brands that you are helping their promotion in your posts. Influencer’s primary role is to build his/her reputation by sharing things online. You have to make sure that people follow you, and they care for your opinion.
Influencer post content on an Instagram post or an Instagram story with the promotion of the brand or their product. Brands trust on influencers for their sponsored post that spread the word and awareness about their products. The influencer has to manage the size and reach of their Instagram account with the trust and engagement. Top influencers make a good amount of money per sponsored post. As an influencer, you should know your audience – You have to understand who is in your audience and what brands or what are their likings.
Brands will reach to you if you’ve created a significant online presence. You can also find brands yourself by doing research and visiting their website. Here, please take care that you have set your profile as an influencer. You have to be extremely cautious that you do not lose the trust of your existing audience by making money through sponsored posts..
2. Become an affiliate – Sell other people’s products and make money
The easiest way to get a pie from cake just by acting as an affiliate. Many brands are selling their products through an affiliate program. Here you are also selling other people’s/brand’s product and make money. Many people are making money on Instagram through the affiliate program. Affiliates are working towards sales for partnering brand, and in return, they earn their commission. The brand provides a trackable link or promo code that make sure if any click is converted into sales or not for the affiliate commission.
As an affiliate, you have to create engaging posts to promote the products without any cheesy sales technique. You can use only one link in your Instagram bio; you may include a landing page to your affiliate link. Here, you must consist of a caption that the product can be purchased through Instagram bio link.
Affiliate is a challenging task, but it has a variety of expansion possibilities if you act right. As an affiliate, you can expand your presence by including it on other marketing or social media accounts.
3. Become a Seller – Sell Digital or Physical Products
Instagram is a visual content sharing a social platform. Instagram allows you to sell photographs, poster photos, animation, drawing, paintings, video, and other video-based virtual products. If you can take or edit and produce high-quality picture or videos, there is always an opportunity that you can get paid for it. You can promote your visual content on Instagram with the relevant Instagram hashtags.
We talked about Digital products, but if you have your physical products, that eighter you have manufactured them or purchased from suppliers that you sell through Instagram. We recommend, and it requires that you own some stock before starting your Instagram promotion. Please keep it in mind that if you own/buy a larger quantity, you have to store them safely. You can sell products through Instagram post or stories. You have to tag your products in your Instagram post. Your post will reach to the Instagram followers, where you can lead them to the product page to purchase the product.
4. Become a Dropshipper – Sell dropship products
Dropship business model, where you do not own any inventory, still you can sell them as your product. Here you can make a sale and place an order to your supplier where they ship it to your customer on behalf of you. No investment, no stocking, no warehousing, no packing or picking –place an order with a supplier, and they will ship product to your customer.